Monday, May 5, 2008
Thursday, October 4, 2007
Swedish Bikini Team to Help Launch Blaa Energy Drink in The United States
Swedish Bikini Team to Help Launch Blaa Energy Drink in The United States
LIVINGSTON, N.J., May 24 /PRNewswire/ -- Nordic Drinks USA, Inc., has
enlisted the help of the Swedish Bikini Team! To celebrate its U.S.
introduction, Blaa Energy is running promotions in trendy night clubs where
blonde Nordic bombshells decked out in Viking outfits complete with horned
helmets and swords introduce this cutting-edge energy drink to party goers.
Energy drinks are used to stimulate the up all night party goer who has made
European energy drinks the fastest growing segment in the beverage industry.
Blaa Energy is more like a soft drink on steroids, in its sleek sexy blue
bottle with the tagline, "Get your horns up!" says it all. Many brands claim
high energy but fall short this isn't one of them. With a caffeine level on
maximum overdrive, its no wonder Blaa Energy has become the international club
scene's energy drink of choice. What's more, Blaa Energy's main ingredient is
guarana, a South American berry that's reputed to be an aphrodisiac.
Sinking millions of dollars into a new energy drink might sound risky, but
Blaa Energy intends to use the sexy blonde marketing approach to build
awareness and generate sales for the brand in both traditional beverage
outlets, like convenience stores and on-premise, in bars, restaurants and high
visibility events with appearances by the Swedish Bikini Team. "We just
finished shooting their first movie, 'Never Say ... Nevermind' which was
recently screened at the Cannes Film Festival", said Ron Bryan, Head Coach and
General Manager of the Swedish Bikini Team.
In addition to its maximum energy formulation, Blaa Energy has a great
flavor that overcomes the current negative of energy drinks; their
medicine-like taste. And, unlike other energy drinks in dinky little cans,
Blaa Energy delivers more bang for your buck in its 300mL cobalt blue bottle,
which should enhance its appeal. "With an authentic product from a taste,
ingredients and nutraceutical standpoint, Blaa Energy is expected to attract
consumers away from Coke and Pepsi," says Richard H. Davis, President of
Beverage Marketing USA, Inc., "Scientific support for the benefits of guarana
has been well documented in both men and women. Blaa Energy is not going to
replace Viagra, but as an herbal aphrodisiac nutraceutical beverage it holds
the promise of more than just refreshment," says Davis.
CONTACT:
Jeff Weiss
973-643-6000
http://www.logocan.com
blaaenergy@hotlogo.com
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-24-2001/0001500703&EDATE=
SOURCE Nordic Drinks USA, Inc.
LIVINGSTON, N.J., May 24 /PRNewswire/ -- Nordic Drinks USA, Inc., has
enlisted the help of the Swedish Bikini Team! To celebrate its U.S.
introduction, Blaa Energy is running promotions in trendy night clubs where
blonde Nordic bombshells decked out in Viking outfits complete with horned
helmets and swords introduce this cutting-edge energy drink to party goers.
Energy drinks are used to stimulate the up all night party goer who has made
European energy drinks the fastest growing segment in the beverage industry.
Blaa Energy is more like a soft drink on steroids, in its sleek sexy blue
bottle with the tagline, "Get your horns up!" says it all. Many brands claim
high energy but fall short this isn't one of them. With a caffeine level on
maximum overdrive, its no wonder Blaa Energy has become the international club
scene's energy drink of choice. What's more, Blaa Energy's main ingredient is
guarana, a South American berry that's reputed to be an aphrodisiac.
Sinking millions of dollars into a new energy drink might sound risky, but
Blaa Energy intends to use the sexy blonde marketing approach to build
awareness and generate sales for the brand in both traditional beverage
outlets, like convenience stores and on-premise, in bars, restaurants and high
visibility events with appearances by the Swedish Bikini Team. "We just
finished shooting their first movie, 'Never Say ... Nevermind' which was
recently screened at the Cannes Film Festival", said Ron Bryan, Head Coach and
General Manager of the Swedish Bikini Team.
In addition to its maximum energy formulation, Blaa Energy has a great
flavor that overcomes the current negative of energy drinks; their
medicine-like taste. And, unlike other energy drinks in dinky little cans,
Blaa Energy delivers more bang for your buck in its 300mL cobalt blue bottle,
which should enhance its appeal. "With an authentic product from a taste,
ingredients and nutraceutical standpoint, Blaa Energy is expected to attract
consumers away from Coke and Pepsi," says Richard H. Davis, President of
Beverage Marketing USA, Inc., "Scientific support for the benefits of guarana
has been well documented in both men and women. Blaa Energy is not going to
replace Viagra, but as an herbal aphrodisiac nutraceutical beverage it holds
the promise of more than just refreshment," says Davis.
CONTACT:
Jeff Weiss
973-643-6000
http://www.logocan.com
blaaenergy@hotlogo.com
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-24-2001/0001500703&EDATE=
SOURCE Nordic Drinks USA, Inc.
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